The Internet revolution, the explosion of social networks, the surge of mobile applications, have disrupted uses and transformed consumer behavior. This evolution imposed the digitalization of the company which reorganized itself to face it and rethink its marketing strategy.

The customer is no longer a spectator of the brand but he directs it, gives his opinion and posts his criticisms, influences other Internet users, rates the products, intervenes on the forums...

Web 2.0 gives Internet users new powers, but the Internet provides companies with the unique opportunity to analyze data and be in continuous interaction with the consumer.

Faced with these new requirements due to digital transformation, marketing is becoming digital.

To satisfy demands and refine the profiles of Internet users, Digital marketing has become essential.

“It is better to take change by the hand before it takes us by the throat” Winston Churchill

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Nouvelles pratiques, nouvelles méthodes, le marketing innove et se rénove!